Listing and Relevancy Policy
Our search results must be accurate and relevant. The effectiveness of our
search engine as a marketplace of cardiologist, Directors of IT, vendors and consumers, and the
integrity of our relationships with quality partners that syndicate our results,
depends on the quality and relevancy of our search results.
Our general listing requirements are listed below. If you have any questions
about our policies, or would like assistance with preparing your listings,
please contact our Advertiser Services team through our
Contact Us section.
- All keyword bids must be directly relevant to the listing.
Each and every keyword that an advertiser associates with a listing must be
relevant to that listing. The keyword enables the advertiser to target a
listing to a user-initiated query. If the keyword is not directly related to
the listing, the search result is not relevant to the query and the user is
untargeted. Any resulting click on an advertiser listing is not likely to
result in a sale to the advertiser and the result set is compromised.
- All site titles and descriptions must accurately reflect the
products and services offered on the site. Targeting is achieved by
picking the right keywords. Qualifying the user is achieved by writing
accurate and objective site titles and descriptions that reflect the content
of the site. All claims made in the site title and description (such as “free
advice”) must be truthful. If site titles and descriptions are not accurate,
any resulting click on an advertiser listing is not likely to result in a sale
to the advertiser and the result set is compromised.
- Avoid unnecessary capitals, punctuation or expletives.
Site listings, in order to serve the purpose of qualifying a user, must
reflect the content of the site and must be as objective as possible. We
require our advertisers to avoid unnecessary capitals, punctuation and
expletives such as “best.” We encourage our advertisers to simply describe
their offering and always include product features, including price and
delivery terms.
- The following types of Web sites are not permitted to list on
BackupZilla. There are no exceptions.
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- Sites displaying or promoting child pornography, or the abuse of
children, women or animals, or linking to such sites;
- Sites enticing or promoting hate or intolerance against any particular
race, nationality, religion or lifestyle, or linking to such sites;
- Sites enticing or promoting violence or criminal activity, or linking
to such sites;
- Sites distributing or promoting any software cheats, or similar
material, or linking to such sites;
- Sites distributing or promoting any viruses, trojan horses, worms, or
similar material, or linking to such sites;
- Sites distributing unlicensed material or material infringing on the
copyright, trademark or other intellectual property rights of any third
parties, or linking to such sites;
- Sites enticing or promoting online gambling or linking to such sites.
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Enforcement of Listing and Relevancy Policy
We operate an open marketplace. We take our
policies seriously. We have technology and staff
to ensure that our simple listing and relevancy
policies are observed. We review all listings upon
submission and when any changes are made. We
reserve the right to make changes to your
listings: this includes altering the title or
description as well as deleting keyword bids
without notice. In cases of flagrant or repeated
violations of our policies, we reserve the right
to remove listings, place listings or entire
accounts on hold, or cancel accounts. Accounts
that have been cancelled for violating our listing
and relevancy policies are prohibited from listing
on our search engine.
Before you list your sites with us, please review and understand our Listing
and Relevancy Policy and our
Terms and Conditions. If you have any questions about our policies, please
contact us.
Our Listing and Relevancy Policy and our
Terms and Conditions are subject to change at BackupZilla's sole discretion.
Any changes will be posted in this section of our website. In order to remain
compliant, please continue to refer to our policies.
Thank you, in advance, for your cooperation
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